“The winning picture”
The picture that fronts the Nordic Hair Awards, the girl in the winning pose with braids at the back of her head, is created by Annie Ankervik, Swedish award-winning hairstylist, educator and co-founder of Kollektivet KAI The idea behind the collection, which the picture is a part of, came from Annie’s fascination for nature’s repetitions, or fractals as they are called.
– If you look at a fern you see that the big leaves are made up by small leaves in the same shape, it all repeats itself. They are fractals.
During the past three years Annie has been focusing on mastering her braiding techniques. She wanted to take her braiding to the next level by creating a collection.
– Braids are all about repetition. If you learn how to make one lap of a braid you just need to repeat it over and over again. When I look at the braided hair styles that I did a couple of years ago, I can see that I have made quite a big journey. Back then I thought that I was braiding very small braids, but now I start my three strand braids with literally three hair strands.
Braids have been seen a lot during the last few years and Annie has developed her skills in doing them in different patterns, styles and techniques. Last year she entered a contest with a hairstyle consisting of braids solely in the back of the model’s head.
– I thought it would be fun to do something different compared to what I usually do. All braids don’t have to be in the forehead or around the face.
The same kind of backwards hairstyle, featured in a different way, is now the front picture for Nordic Hair Awards. Annie describes the look as something like an 80’s mullet; business in the front, party in the back! And we love it.
7 tips to create a winning picture
Annie Ankervik loves to compete and has been very successful both nationally and internationally. She and her photographer, Linda Andersson, share their best tips for a successful competition photo
1. Take all your creative ideas and break them down into one, so that there isn’t too much of everything.
2. Be true to yourself throughout the whole process. Follow your own instinct and don’t think about what the jury would like. In that way, no matter the result, you will be proud of what you have created.
3. Gather a team of competent people who can contribute with their expertise. It’s your vision that is created but at the photo shoot, you can’t focus on everything. Through collaboration, dialogue and by giving each other creative space, everyone involved can get a lot of experience and material from the photo shoot.
4. Choose a perceptive photographer. The photographer’s ability to see the full picture and interpret your ideas in a way that you are comfortable with is important. The photo shoot doesn’t have to be in a studio, but the photographer should have knowledge about lightning to be able to portray the colour nuances in the right way. Try different lightings and find the one that suits the specific hairstyle the best.
5. Choose the right model. For us, it’s not about finding the prettiest model, but a model with character and the ability to convey the feeling you want to express in the picture.
6. Create a mood board to visualize your inspiration. Expand the mood board to communicate your inspiration and the feeling that you want to express in your picture to the other members of the team. Note that the mood board is inspiration, not instructions.
7. Think through all the steps and details before the photo shoot. Through being well prepared you can be creative on set. Even though you have planned and decided everything beforehand a lot will change during the photo shoot and that’s when it’s important to stand on solid ground.